{"id":482,"date":"2026-03-25T20:50:44","date_gmt":"2026-03-25T20:50:44","guid":{"rendered":"https:\/\/livine.eu\/?page_id=482"},"modified":"2026-03-25T20:51:14","modified_gmt":"2026-03-25T20:51:14","slug":"ficha-do-projeto","status":"publish","type":"page","link":"https:\/\/livine.eu\/index.php\/ficha-do-projeto\/","title":{"rendered":"Ficha do Projeto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8454d e-flex e-con-boxed e-con e-parent\" data-id=\"3c8454d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc32693 elementor-widget elementor-widget-heading\" data-id=\"bc32693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ficha do Projeto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f508cda e-flex e-con-boxed e-con e-parent\" data-id=\"f508cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c99b3b elementor-widget elementor-widget-image\" data-id=\"4c99b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"115\" src=\"https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1024x147.jpeg\" class=\"attachment-large size-large wp-image-470\" alt=\"\" srcset=\"https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1024x147.jpeg 1024w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-300x43.jpeg 300w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-768x110.jpeg 768w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1536x221.jpeg 1536w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-600x86.jpeg 600w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-64x9.jpeg 64w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b663faa e-flex e-con-boxed e-con e-parent\" data-id=\"b663faa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4145f elementor-widget elementor-widget-heading\" data-id=\"0b4145f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internacionaliza\u00e7\u00e3o via E-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-338ed59 e-flex e-con-boxed e-con e-parent\" data-id=\"338ed59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef4c56 elementor-widget elementor-widget-text-editor\" data-id=\"fef4c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Designa\u00e7\u00e3o do projeto:<\/strong> Livine \u2013 Living Vine<\/p><p><strong>C\u00f3digo do projeto:<\/strong> 6913<\/p><p><strong>Aviso: <\/strong>Aviso N.\u00ba\u00a014\/C16-i02\/2023 \u2013 Internacionaliza\u00e7\u00e3o via E-commerce<\/p><p><strong>Regi\u00e3o de interven\u00e7\u00e3o:<\/strong> Norte<\/p><p><strong>Entidade benefici\u00e1ria: <\/strong>Pedro Ara\u00fajo Oliveira, Lda.<\/p><p><strong>Data de in\u00edcio:<\/strong> 08\/01\/2025<\/p><p><strong>Data de conclus\u00e3o:<\/strong> 31\/12\/2025<\/p><p><strong>Investimento total eleg\u00edvel:<\/strong> 25.000,00 \u20ac<\/p><p><strong>Apoio financeiro da Uni\u00e3o Europeia (PRR):<\/strong> 12.500,00 \u20ac<\/p><p><strong>Objetivos, atividades e resultados esperados\/atingidos:<\/strong><\/p><p>O projeto teve como objetivo refor\u00e7ar a presen\u00e7a digital e a internacionaliza\u00e7\u00e3o da Livine \u2013 Living Vine, atrav\u00e9s da cria\u00e7\u00e3o e desenvolvimento de um canal de e-commerce pr\u00f3prio e da integra\u00e7\u00e3o em marketplaces internacionais, suportado por uma estrat\u00e9gia digital integrada orientada para a capta\u00e7\u00e3o e convers\u00e3o de clientes em mercados externos.<\/p><p>Para a concretiza\u00e7\u00e3o deste objetivo, foram desenvolvidas diversas atividades, nomeadamente a cria\u00e7\u00e3o de uma loja online com funcionalidades avan\u00e7adas de com\u00e9rcio eletr\u00f3nico, a implementa\u00e7\u00e3o de estrat\u00e9gias de otimiza\u00e7\u00e3o para motores de busca (SEO) e publicidade online (SEA), o desenvolvimento de conte\u00fados digitais e presen\u00e7a em redes sociais, a defini\u00e7\u00e3o e melhoria da experi\u00eancia do utilizador (UX), a adapta\u00e7\u00e3o da plataforma a dispositivos m\u00f3veis (Mobile Marketing) e a implementa\u00e7\u00e3o de ferramentas de Business Intelligence e Web Analytics para monitoriza\u00e7\u00e3o e apoio \u00e0 tomada de decis\u00e3o. Paralelamente, foi assegurada a presen\u00e7a em marketplaces internacionais, permitindo ampliar o alcance da oferta e facilitar o acesso a novos segmentos de clientes.<\/p><p>Como resultados, destaca-se a cria\u00e7\u00e3o de uma loja online pr\u00f3pria, a introdu\u00e7\u00e3o de 13 novas funcionalidades digitais, a integra\u00e7\u00e3o em 4 marketplaces internacionais e a entrada em 3 mercados externos (Fran\u00e7a, It\u00e1lia e Estados Unidos da Am\u00e9rica). O projeto permitiu ainda estruturar uma base tecnol\u00f3gica e estrat\u00e9gica s\u00f3lida, orientada para o crescimento sustent\u00e1vel do canal digital e para a consolida\u00e7\u00e3o da presen\u00e7a da marca em mercados internacionais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f041853 e-flex e-con-boxed e-con e-parent\" data-id=\"f041853\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a5c2a elementor-widget elementor-widget-image\" data-id=\"b6a5c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"115\" src=\"https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1024x147.jpeg\" class=\"attachment-large size-large wp-image-470\" alt=\"\" srcset=\"https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1024x147.jpeg 1024w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-300x43.jpeg 300w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-768x110.jpeg 768w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-1536x221.jpeg 1536w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-600x86.jpeg 600w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05-64x9.jpeg 64w, https:\/\/livine.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-12-29-at-16.23.05.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ficha do Projeto Internacionaliza\u00e7\u00e3o via E-commerce Designa\u00e7\u00e3o do projeto: Livine \u2013 Living Vine C\u00f3digo do projeto: 6913 Aviso: Aviso N.\u00ba\u00a014\/C16-i02\/2023 \u2013 Internacionaliza\u00e7\u00e3o via E-commerce Regi\u00e3o de interven\u00e7\u00e3o: Norte Entidade benefici\u00e1ria: Pedro Ara\u00fajo Oliveira, Lda. Data de in\u00edcio: 08\/01\/2025 Data de conclus\u00e3o: 31\/12\/2025 Investimento total eleg\u00edvel: 25.000,00 \u20ac Apoio financeiro da Uni\u00e3o Europeia (PRR): 12.500,00 \u20ac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-482","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/pages\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":4,"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/pages\/482\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/pages\/482\/revisions\/486"}],"wp:attachment":[{"href":"https:\/\/livine.eu\/index.php\/wp-json\/wp\/v2\/media?parent=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}